Articles
Perspectives from RTM Nexus and our community of retail, brand and technology leaders. Browse every article below, newest first, or search the archive.
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The Untapped Super Bowl Opportunity Most Advertisers Miss
Every year, the Super Bowl delivers the single biggest stage in advertising. It’s where brands bet millions on 30-second bursts of entertainment, hoping to…
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The AI Imperative: High Rewards, Hidden Costs
The promise of artificial intelligence is everywhere. From automating repetitive tasks to providing hyper-personalized customer experiences, AI is poised to deliver significant gains in efficiency,…
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The “Strategic Autonomy” Advantage: Why Amazon’s Restraint at Whole Foods is the Blueprint for Modern M&A
As Amazon signals a potential move into the “superstore” format, the retail world is bracing for another wave of tech-driven disruption. However, a deeper…
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Agentic AI Headlines: The NRF Big Show 2026
First-hand takeaways from NRF Big Show 2026, where agentic AI, conversational commerce, experiential retail and modern brand building dominated the conversation.
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Consumer Goods Consolidation: Why Focused Ecosystems Are Gaining Ground
Why consumer goods consolidation is becoming a selective portfolio strategy—and how focused ecosystems can reduce customer friction without chasing breadth for its own sake.
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Stop Selling. Start Proving: The Unbeatable Power of Proof-First Marketing
A proof-first marketing strategy built on transparency, ungated expertise, lower-risk trials, and demonstrated value to earn customer trust before the sale.
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The Power of the Ping: Inside a Vetted Network at the Retail Tech Media Nexus
A firsthand look inside an RTM Nexus networking event and why vetted professional networks can accelerate learning, trust, referrals, and cross-industry connection.
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The Great Unlearning: How Executives Become Sponges in the Age of Unprecedented Uncertainty
An executive adaptability playbook for uncertain markets: build a sponge mindset, learn across industries, seek active experience, and turn new knowledge into fast pilots.
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The CEO of You: Why Your Personal Brand is Your Only Permanent Safety Net
A practical personal-brand career strategy for executives: define a niche, publish visible proof of expertise, build relationships, and show up consistently.
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Starbucks Gift Cards: What a $1.8B Stored-Value Liability Says About Loyalty
Starbucks reported about $1.8B in stored-value card liability and current deferred revenue. Here’s what its prepaid ecosystem reveals about loyalty, habit, and customer trust.
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Beyond the Algorithm: My Take on Navigating Retail, Tech and Media’s Toughest Challenges
A cross-industry executive playbook for retail, technology, and media challenges beyond AI, from supply chains and unit economics to subscriptions and talent.
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Media Executive Leadership: A New Playbook for AI, Trust, and Revenue
A practical media executive leadership playbook for AI integration, revenue diversification, first-party data, audience trust, and organizational agility.
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