Articles
Perspectives from RTM Nexus and our community of retail, brand and technology leaders. Browse every article below, newest first, or search the archive.
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The Definitive Retail and E-Commerce Playbook: 19 Essential 2026 Titles
The retail and e-commerce spaces are moving faster than ever. Between the sudden collapse of organic search channels, the automation of the physical storefront,…
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The Best Founders Don’t Avoid Failure. They Expect It.
One of the biggest misconceptions about entrepreneurship is that successful founders have a clear vision from day one. They don’t. In fact, some of…
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The Efficiency Illusion: When Cutting Costs Costs You Customers
In the race to optimize operational expenditures, modern retail has fallen in love with a dangerous metric: cost per ticket. Boardrooms are aggressively implementing…
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The Restructuring Paradox: Why Layoffs Rarely Fix What’s Broken
When an organization enters a period of structural realignment or workforce reduction, the immediate operational instinct is to manage the math. Executive boards analyze…
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Why the Retail In-Store Experience Still Comes First
The retail in-store experience isn’t fading, it’s becoming the differentiator that matters most. Retail has spent the better part of the last decade debating…
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The Death of the Click: Why the Future of Marketing is Winning Before the Website Visit
For nearly three decades, marketers have been obsessed with the click. Click-through rates. Website traffic. Landing page conversions. Cost per click. Entire marketing organizations…
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The Glocalization Trap: Why Global Brands Fail at Local Relevance
The scale of the FIFA World Cup 2026 across Canada, Mexico, and the United States is frequently described as hosting dozens of Super Bowls…
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AI Isn’t The Problem. Forgetting People Is
Everybody is talking about AI. Every conference, every webinar, every boardroom—the conversation is exactly the same: How much money can it save? How much…
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Authenticity Isn’t a Marketing Strategy. It’s Human Nature.
Every few years, marketing discovers a new buzzword. At one point it was engagement. Then it was personalization. Then influencers, community, and now authenticity.…
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Inside The Lead Summit: Retail’s Next Evolution
From June 10th to June 12th, The Lead Summit brought together some of the most influential voices across retail, commerce, technology, marketing, and consumer…
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Possible 2026: Where Marketing, Culture, and AI Collide
From April 27th to April 29th, the POSSIBLE conference in Miami brought together some of the most influential voices across marketing, media, technology, and…
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Why a Personal “Board of Directors” is Your Greatest Asset in a Crisis
In the quiet vacuum of a career transition or an unanticipated life hurdle, the silence can be deafening. For those navigating the “in-between”, whether…
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